How it works
Free to list. A flat success fee when a deal closes. Payments held by Xagio until the buyer confirms the handover.
Selling
Create your listing
Niche, geo, domain and site age, 12 months of form and call leads, rankings with dated proof, what is included and why you are selling.
Connect Stripe for payouts
A one-time Stripe Connect onboarding (identity and bank details, handled by Stripe). Required before a listing can go live so a closed deal can always be paid out.
Push lead data to earn the Verified badge
Point your call tracking and form webhooks at your listing's ingestion URL. Qualified call and form rates are computed by Xagio, not typed in by you.
Hand over on a checklist, get paid
After payment you have 7 days to transfer domain, hosting/DNS, phone/call tracking and CRM assets. Your payout transfers to Stripe when the buyer confirms, or automatically 72 hours after you finish.
Buying
Compare listings on data
Every listing shows a 12-month lead history split by calls and forms. The Verified badge means those numbers came from tracking APIs and both qualified rates were computed by Xagio.
Ask the seller, then buy
Message the seller from the listing. Ready? Pay the asking price through Stripe Checkout. No buyer fee.
Your money is held, not sent
Funds sit in Xagio's Stripe balance. The seller only gets paid after you confirm the handover checklist, or after the 72-hour confirmation window passes with no dispute.
Something missing? Dispute it
Open a dispute from the deal page before confirming. Funds stay on hold while we arbitrate against the checklist and the dispute policy.
Pricing
Listings are free, for as long as you like. When a deal closes, a success fee is deducted from the seller's payout. Buyers pay only the asking price.
| Sale price | Fee |
|---|---|
| Under $25,000 | 15% |
| $25,000 – $100,000 | 10% |
| $100,000 and above | 10% (negotiable) |
| Minimum fee | $75 |
Card processing (Stripe's actual fee, roughly 2.9% + 30¢) is also deducted from the payout. Sellers see an estimate on their listing before it goes live.
| Price | Fee | Processing (est.) | Seller receives |
|---|---|---|---|
| $2,500 | $375 | $72.80 | $2,052.20 |
| $8,000 | $1,200 | $232.30 | $6,567.70 |
| $25,000 escrow | $2,500 | $725.30 | $21,774.70 |
| $60,000 escrow | $6,000 | $1,740.30 | $52,259.70 |
Deals of $10,000 and up
At that size true third-party custody matters more than convenience. Those deals run through Escrow.com instead of Stripe: click Buy, and Xagio staff set up the escrow transaction with both parties. Escrow.com's fees apply on top of the success fee.
What "Verified" means
A Verified listing has its call and form leads pulled from tracking systems through the Xagio ingestion API for at least three of the last twelve months, and both qualified rates were computed by Xagio:
- Qualified call rate: share of calls longer than 60 seconds.
- Qualified form rate: share of form submissions with a valid phone number, no honeypot hit and no duplicate from the same phone or e-mail within 24 hours.
Renter details (tenancy, payment history, churn risk) are always seller reported and shown in their own box. Organic traffic from GA4 / Search Console and AI Overview citations are currently seller reported too; API verification for those is on the roadmap.